Most developers have one thing in mind when they build a mobile app: Getting users to download it.
But ironically, that mindset is why the majority of apps fail.
Make New Customers, Keep the Old Ones
Acquiring new users is only one half of the growth equation. The other half? Retention.
If you're not keeping your old users, then bringing in new ones is like trying to fill a leaky bucket with water. Your app never actually grows because you're constantly bleeding users as fast as you can acquire them.
Read full article here : cmswire
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